In-store display and visual merchandising concepts.
Direct-to-customer interactive marketing plans.
Seasonal color palette direction.
Concept & execution of unique retail & merchandising strategies - Pop-up Shops, Gifting, Events, Visuals, Collaborations, Runway Shows.
Full responsibility for department timeline adherence, ensuring all products and seasonal concepts deliver accurately through the production calendar.
Integrating and organizing work via global cross-functional teams - Product Development, Vendors, Merchandising, Public Relations, Creative, Production & Logistics, Legal, Customer Experience.
HARDGOODS & APPAREL
In-house brand development, global market research, business creation and network building.Driving visual and conceptual direction through a team of designers, product developers, marketing experts and athletes.Developed and executed social media strategies, video productions, pop-up shops and international artist collaborations.
DIRECTED & PRODUCED
Fall 2014 Runway Collection
Capsule Collection Development
Fall 2013 Runway Collection
DESIGN & MARKETING
Lead buy week events creating one-off customized fit / finish 3301 denim for VIP clients.
Managed custom production runs during market weeks, PR events, retail & wholesale account visits.
Capsule Collection development for Business & Travel goods.
Military-inspired graphic apparel line highlighting celebrity clients.